Marketing Specialist

Where

San Diego, CA

What you'll be doing

Participate in development and execution of engagement plans to drive marketing conversion across multiple company business units with the ability to coordinate several projects in parallel at varied stages of development. Develop and execute multi-channel campaigns for cross marketing including, but not limited to email, online, and direct mail. Understand customer target, write creative briefs and manage creative and campaign set up process end to end. Gather content and information internally from the company business units to help develop offers and support key product launches and initiatives. Organize and disseminate key campaign details to partner agency for execution. Work with internal groups to coordinate inventory and pricing for cross marketing micro site. Learn and operate in administration tool to develop marketing micro sites and targeted offer catalogs. Strong focus on tracking activity/results and preparing performance analysis of campaigns, to determine effectiveness and to use as a foundation for recommendations for future improvements. Develop and report upon test & learn plans specific to campaigns to foster iterative learning and proof points for improved cross marketing campaigns over time. Support discussions and activities to ensure the customer experience across cross marketing and customer journey is optimal and beneficial to the customer and across business units over the foreseeable future.

What your background should be

A minimum of 3 years of relevant marketing and/or marketing communications experience. Experience in marketing across multiple channels (specifically direct and digital marketing). Strong coordination and organization skills. Strong analytical skills and attention to detail. Experience planning effective marketing strategies and campaigns. Work collaboratively and effectively as a team member.

Required Schooling / Training

Bachelor degree with a focus on marketing, communications or related fields is required.

Who is the client company

Concern about consumer electronics, consumer software, business & IT solutions services.

If you are interested in this position, send your resume to apply@kochdavis.com