Direct Marketing Manager

Where

Malibu, CA

What you'll be doing

Develop SEO or earned media program while working collaboratively with agency and content resource to create engaging content, measure result and apply learning to future campaign. Execution of user acquisition campaign including the responsibility for testing messaging, landing page optimization, analyzing performance data and identifying new opportunity based on customer segment and overall company strategy. Collaborate with key stakeholder, including creative, product, technology, business development and business intelligence in the development and implementation of acquisition plan and initiative. Utilize inbound marketing technique across all online channel (PPC, SEO, Affiliate, social) to drive user acquisition, conversion and retention. Own the management of vendor pertaining to user experience and landing page optimization while determining testing strategy. Demonstrate solid understanding of user experience and usability; focus on uniting offline and online data to develop a cohesive digital marketing strategy. Develop the framework to scale user acquisition by leveraging multiple web property and digital avenue (including mobile); emphasis on growing premium customer base and driving upsell conversion. Analyze and continually optimize user sign up flow by leveraging data analytic (using Google analytics and heat mapping tool).

What your background should be

2+ years of earned media or SEO marketing experience. Ability to develop and execute successful SEO strategies. Ability to work effectively with and influence cross-functional marketing teams. Ability to identify, quantify, drive and prioritize strategic opportunities. Stays up to date with search engine algorithms and ranking methodologies. Exceptional communication and presentation skills. Strong interpersonal skills and ability to work well in a team environment. Strong knowledge of Google Analytics, Webmaster Tools and other industry tools.

Required Schooling / Training

BA or BS degree required.

Who is the client company

The client company is the leading provider of credit building and credibility solutions for businesses.

If you are interested in this position, send your resume to apply@kochdavis.com