Manager
Where
- Northern, VA
What you'll be doing
- Leads, develops, coaches and facilitates performance planning and evaluation for marketing specialist role. Oversees the day-to-day operation of the acquisition and retention marketing efforts for all company business products in assigned markets. Works with national strategic partner to plan, develop, and execute a quarterly media strategy and tactical placement of company business marketing content across all media (tv, radio, print, outdoor, bill inserts and online/digital) in support of commercial acquisition and retention marketing programs. Leads development of local marketing campaigns in support of mid-market channels. Works with Atlanta online marketing and social media team to make recommendations for content updates, coordinate content postings and updates for both internet and social media sites. Develops and manages events/sponsorship calendar and expense model in coordination with local residential marketing and public affairs teams. Manages and implements internal communications programs to the sales channels and assists in the development of overall strategy and messaging. Serves as business services liaison with market communications and public relations team to ensure company business has adequate coverage in local communications programs. Manages to and maintains the company business marketing expense budget. Measures and evaluates acquisition and retention marketing program effectiveness and provides feedback and reporting to marketing team and senior management to ensure optimal unit growth and maximize revenue. Works with marketing analyst to perform ongoing analysis of performance, including tracking and analyzing marketing promotions, weekly monitoring and report of actual performance to budget and forecasts. Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve processes. Cultivates positive working relationships with boundary partners and vendors in order to maximize funding support and promotional opportunities; develops joint events and advertising efforts where practical.
What your background should be
- 7+ years of experience required in related field (i.e. Marketing, sales, sales operations, etc.). 5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above). Demonstrated knowledge of video, high-speed internet and telephony products. Requires strong knowledge of Microsoft word, excel, PowerPoint, SPSS, SAS, etc. Excellent interpersonal and collaborative skills to work effectively with teams throughout organization. Strong presentation skills and financial business acumen. Excellent analytical skills, including database and/or statistical modeling experience. Excellent organizational, and time-management skills, including ability to effectively prioritize assignments.
Required Schooling / Training
- Bachelor degree in related field.
Who is the client company
- This company is providing digital cable television, telecommunications and home automation services in the united states.
- If you are interested in this position, send your resume to apply@kochdavis.com
