Senior Associate, Data Feeds
Where
- New York, NY
What you'll be doing
- The senior associate data feeds is responsible for the day-to-day management of comparison shopping engines (CSE) and Google shopping campaigns. The responsible person will be responsible for managing the marketing budget and hitting key business objectives such as traffic, sales, and ROI goals by closely monitoring, analyzing and optimizing campaign performance. The associate will conduct daily campaign optimization and provide daily support to the client facing teams as well as provide ongoing insights and support for client reporting and analysis. The senior associate data feeds will conduct daily health check of incoming and outgoing product feeds to ensure accurate data transfer and performance. Recommend and implement bidding strategy, data feed filters and develop and implement business rules to maximize performance and align to budget allocation, factoring in seasonality and business goals. Assist the specialist data feeds in maintaining and cultivating new relationships with comparison shopping partners, the 3rd party technology partners and ecommerce platform providers of the company. Analyze data to find trends and make proactive recommendations. Develop and maintain understanding of marketplace dynamics and key players and communicate to internal and external customers.
What your background should be
- Strong understanding of data feed marketing, comparison shopping landscape required. Previous SEM (search engine marketing) or other Internet marketing experience is required. Optimization of copy and/or SEO copywriting is helpful but not required. Retail Industry and/or ecommerce experience is a plus. General HTML knowledge is a plus. Experience with web analytics a plus. Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction and in-depth analysis is required. Minimum 2-3 years of working experience in paid search operations with an understanding of web analytics and HTML. Adwords certified required, Kenshoo certified preferred. Agency experience preferred.
Required Schooling / Training
- Bachelor degree required.
Who is the client company
- The client is an American multinational corporation and e-commerce company, providing consumer to consumer & business to consumer sales services via Internet.
- If you are interested in this position, send your resume to apply@kochdavis.com
